In 1981, the United States and Canada began a series of international field experiments to
test the effectiveness of feedback as a way to encourage energy conservation. Current …

… R. Bruce Hutton is a professor ofmarketing in the Daniels College of Business at the
University of Denver: His research interests focus on consumer behavior application to issues of …

… Changes are a‐foot, and research by John Burnett and R. Bruce Hutton of the University
of Denver succinctly grasps the mood. They set out to explore changes in marketing and …

This paper introduces an intuitively appealing option for consumer policy on the energy crisis.
Results of a consumer experiment indicate that life cycle cost can be communicated, and …

… *R. Bruce Hutton and Dennis L. McNeill are both Associate Professors, Division of
Marketing, University of Denver, Denver, CO 80208. This research was supported under …

Motivating consumers to conserve energy has proven to be a difficult task in the United
States. One tactic that has been used on a limited basis by the Department of Energy is paid …

Using input from the public, a new type of vehicle emissions information system has been
developed which utilizes an innovative variable message sign to display individual vehicle …

The returns of portfolios are compared to a traditional investment vehicle using several methods
of asset allocation. The strategies are examined in the context of investor regret and it is …

Between 40 percent and 67 percent of the US population breathes air that is unhealthful. The
single largest source of air pollution is tail pipe emissions, accounting for 40 percent of all …

The use of incentives to encourage social change behaviors has received a good deal of
attention in past years, primarily from a conservation perspective. This paper reports the results …