Drawing on traditional resource‐based theory and its recent dynamic capabilities theory
extensions, we examine both the possession of a market orientation and the marketing …

Academics and managers have struggled for many years to understand and delineate the
role of marketing in explaining business performance differences between firms. Most of the …

Theory posits that organizing marketing activities in ways that fit the implementation
requirements of a business's strategy enhances performance. However, conceptual and …

Market-based organizational learning has been identified as an important source of sustainable
competitive advantage. One particular learning mechanism, benchmarking, is a widely …

Managers commonly use customer feedback data to set goals and monitor performance on
metrics such as “Top 2 Box” customer satisfaction scores and “intention-to-repurchase” …

Most large firms operating in consumer markets own and market more than one brand (ie,
they have a brand portfolio). Although firms make corporate-level strategic decisions …

Export performance is one of the most widely researched but least understood and most
contentious areas of international marketing. To some extent, this problem can be ascribed to …

This study empirically investigates marketing department power in US firms throughout 1993–2008
and assesses its impact on firm performance. Using a new objective measure of …

Both the size and the rapid growth of global exporting have focused the attention of
marketing researchers on the factors associated with firms’ export performance. However, …

Background Most patients with familial primary pulmonary hypertension have defects in the
gene for bone morphogenetic protein receptor II (BMPR2), a member of the transforming …