PT - JOURNAL ARTICLE AU - Woodcock, Chris AU - Rowland, Alesi AU - Pejić, Snežana TI - The Alpha Life Cycle: New Insight into Investment Alpha and How Portfolio Managers Can Sustain It AID - 10.3905/joi.2022.1.237 DP - 2022 Aug 02 TA - The Journal of Investing PG - joi.2022.1.237 4099 - http://joi.pm-research.com/content/early/2022/08/02/joi.2022.1.237.short 4100 - http://joi.pm-research.com/content/early/2022/08/02/joi.2022.1.237.full AB - In this article, the objective is to validate and better understand an effect of return generation at the position level that has long been assumed but never demonstrated: that return generation has a life cycle—a beginning, middle, and end—and that investors often hold on to positions too long, potentially diminishing whatever excess returns they were able to generate early in the life cycle. This analysis examines roughly 10,000 episodes (i.e., full cycles of a given position from first entry to last exit) across 43 active equity portfolios over 14 years.