RT Journal Article SR Electronic T1 What Is All Efficiency?—A Note JF The Journal of Investing FD Institutional Investor Journals SP joi.2020.1.135 DO 10.3905/joi.2020.1.135 A1 George Frankfurter YR 2020 UL https://pm-research.com/content/early/2020/05/27/joi.2020.1.135.abstract AB In a nostalgic spurt, I reminisce about the meaning of the adjective “efficient,” in the context of a normative model, where it signified no dominance by any other choice. And how this value-neutral meaning turned into an ideological, value-laden jargon of “efficiency,” to adorn capital markets as the avatar of God.TOPIC: Portfolio theoryKey Finding• What is normative and what is positive, value-neutral, and value-laden, and how efficiency got a meaning of its own.