TY - JOUR T1 - Impact Investing 2.0—<em>Not Just for Do-Gooders Anymore</em> JF - The Journal of Investing DO - 10.3905/joi.2019.1.112 SP - joi.2019.1.112 AU - Diana Lieberman Y1 - 2019/11/25 UR - https://pm-research.com/content/early/2019/11/25/joi.2019.1.112.abstract N2 - Impact investing is a rapidly evolving field—depending on the type of investors asked, they will give a variety of definitions and expectations. Much of the field has derived from philanthropic roots; however, the latest developments are driven by an investment perspective. The historically assumed tradeoff between financial return and social benefit is no longer a given. Astute investors realize that incorporating sustainability and environmental, social, and governance (ESG) factors into their analysis will often enhance long-term returns. Many of these impact-oriented trends are overlooked or undervalued by traditional investors, leaving an investment opportunity for those ahead of the curve. Before discussing the financial applications to impact investing, the article provides an overview of impact investing and its two disparate evolutionary paths, along with differing return and impact expectations. Impact investing 2.0 stems from the field’s investment side, and its primary characteristic is that the drivers of the impact are integrated into creating an above-market return, attracting all types of investors.TOPIC: ESG investingKey Findings• There is a growing area in impact investing that provides added value to investment returns by incorporating pertinent ESG and sustainability factors.• The paper provides a tangible explanation of impact investing and an understanding of the evolution of the field. This two-pronged evolution has led to multiple definitions and varying return and impact expectations.• Traditional investors are showing more interest in the field as they realize that impact themes transcend philanthropic-oriented impact investing. ER -