RT Journal Article SR Electronic T1 Sales Comparisons in Emerging Market Economies with High Inflation JF The Journal of Investing FD Institutional Investor Journals SP 70 OP 79 DO 10.3905/joi.1999.319425 VO 8 IS 4 A1 Mahamood M. Hassan YR 1999 UL https://pm-research.com/content/8/4/70.abstract AB The forecast of sales growth rates or slaes trend plays an important role in the evaluation of a business and projection of its future performance. Sales forecasting is a factor in the fundamental analysis and valuation of finance and accounting literature. An analysis of sales, inflation, and personal consumption expenditure data obtained from publicly available sources is the source of some useful suggestions for financial analysts evaluating the sales of a firm or an industry, particularly in emerging market economies burdened with high inflation. The author demonstrates the benefits of expressing sales in real terms (inflation-adjusted sales).