Popularity and Asset Pricing

Thomas M. Idzorek; Roger G. Ibbotson

doi:10.3905/joi.2017.26.1.046

Article

Popularity and Asset Pricing

Thomas M. Idzorek and Roger G. Ibbotson

The Journal of Investing Spring 2017, 26 (1) 46-56; DOI: https://doi.org/10.3905/joi.2017.26.1.046

Thomas M. Idzorek

is head of investment methodologies and economic research at Morningstar, Inc., and Morningstar Investment Management LLC, in Chicago, IL.

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For correspondence: thomas.idzorek@morningstar.com

Roger G. Ibbotson

is chairman and chief investment officer of Zebra Capital Management, LLC, in Milford, CT, and professor in the practice emeritus of finance at the Yale School of Management in New Haven, CT.

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For correspondence: roger.ibbotson@yale.edu

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Popularity and Asset Pricing