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Reflections on 25 Years of Behavioral Finance

Brian R. Bruce
The Journal of Investing Spring 2017, 26 (1) 131-135; DOI: https://doi.org/10.3905/joi.2017.26.1.131
Brian R. Bruce
is chief executive officer and chief investment officer at Hillcrest Asset Management in Plano, TX.
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  • For correspondence: bbruce@hillcrestasset.com
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Abstract

In finance, academic research on behavior started in the 1980s. The use of behavioral finance concepts in institutional investing took hold in the 1990s. Behavioral concepts guided the creation of models that used earnings expectation data beginning in 1990. It took several more years before behavioral finance started to gain traction with institutional investors. Brian Bruce, founding editor of The Journal of Investing and The Journal of Behavioral Finance, recounts how the field developed in the early years.

TOPICS: Portfolio theory, portfolio construction

  • © 2017 Pageant Media Ltd
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The Journal of Investing: 26 (1)
The Journal of Investing
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Spring 2017
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Reflections on 25 Years of Behavioral Finance
Brian R. Bruce
The Journal of Investing Feb 2017, 26 (1) 131-135; DOI: 10.3905/joi.2017.26.1.131

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Reflections on 25 Years of Behavioral Finance
Brian R. Bruce
The Journal of Investing Feb 2017, 26 (1) 131-135; DOI: 10.3905/joi.2017.26.1.131
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  • Article
    • Abstract
    • THE BEGINNING
    • THE BUILDING OF A BEHAVIORAL FINANCE COMMUNITY
    • BEHAVIORAL FINANCE GAINS TRACTION
    • THE EVOLUTION OF BEHAVIORAL FINANCE
    • A BEHAVIORAL CYCLE EXAMPLE
    • THE CREATION OF HILLCREST: PROFITING FROM IRRATIONAL ALPHA
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